We talk with Sonny Mai, founder of JAU Japan’s first Australian design select shop, about starting a business in Japan, good design, and ethical business philosophies. Sonny Mai is the type of person to make things happen while making the whole exercise of doing so look so effortless. …

We talk with Nicola Ng, Senior Videographer and Production Manager at Tatler Magazine Singapore, and Co-Founder of Simple Studios One of the best parts of working in a collaborative and creative industry like ours is the opportunity to meet, befriend, and draw inspiration from fellow creatives across various disciplines, and…

We chat with Rachel Davies, editor and co-founder of Kyoto based indie print magazine STORIED, to learn more about the ins and outs of keeping print alive in 2022. Print is like magic; it makes us realise the almost supernatural power of words. It’s crazy, right? For an agency run…

What’s a fitfluencer, what’s gorpcore, and how does it all fit into the modern media discourse? It’s clear that in 2022, ‘sports clothes’ are no longer that ragged old t-shirt you dig out of the laundry pile when dragging yourself to the gym, and outdoor wear is no longer all…

We chat with Natsuko Sakai, Web Director at Tokyo based studio Garden Eight, to gather insight on the multi-award-winning studio’s daily workings, approach to creativity, and discover why it’s key for Japanese companies to have an international presence online. One of the best things about working for a small independent…

We’re on the hunt for a Tokyo-based intern to join our team! Founded in mid-2019 by Yoichiro and Lucy (hence Y+L), we’re a predominantly bilingual (Japanese/ English) boutique creative agency based in Tokyo. …

We chat about projection mapping on old Japanese buildings, what NFTs mean for digital creators, and how media art can transform brand experiences with Senior Creative Developer & Media Artist Floz — Florian Zumbrunn (aka Floz) is a French media artist, creative developer, and creative technologist, designer, and Y+L Projects collaborator. He’s currently back in France, but before his return to his home country, he worked and lived in Tokyo for several years,

Sonic branding 101 with Tokyo-based composer Marty Hicks We’re super excited to share this interview with you. It’s a chat with a good friend of Y+L, and professional (Tokyo-based, Australian-born) musician Marty Hicks. The origin of this chat formed over a Friday evening drink at the office. We were chatting about music and branding (and this PornHub Tik…