We chat with Rachel Davies, editor and co-founder of Kyoto based indie print magazine STORIED, to learn more about the ins and outs of keeping print alive in 2022. Print is like magic; it makes us realise the almost supernatural power of words. It’s crazy, right? For an agency run…

What’s a fitfluencer, what’s gorpcore, and how does it all fit into the modern media discourse? It’s clear that in 2022, ‘sports clothes’ are no longer that ragged old t-shirt you dig out of the laundry pile when dragging yourself to the gym, and outdoor wear is no longer all…

We chat with Natsuko Sakai, Web Director at Tokyo based studio Garden Eight, to gather insight on the multi-award-winning studio’s daily workings, approach to creativity, and discover why it’s key for Japanese companies to have an international presence online. One of the best things about working for a small independent…

We’re on the hunt for a Tokyo-based intern to join our team! Founded in mid-2019 by Yoichiro and Lucy (hence Y+L), we’re a predominantly bilingual (Japanese/ English) boutique creative agency based in Tokyo. …

We chat about projection mapping on old Japanese buildings, what NFTs mean for digital creators, and how media art can transform brand experiences with Senior Creative Developer & Media Artist Floz — Florian Zumbrunn (aka Floz) is a French media artist, creative developer, and creative technologist, designer, and Y+L Projects collaborator. He’s currently back in France, but before his return to his home country, he worked and lived in Tokyo for several years,

Sonic branding 101 with Tokyo-based composer Marty Hicks We’re super excited to share this interview with you. It’s a chat with a good friend of Y+L, and professional (Tokyo-based, Australian-born) musician Marty Hicks. The origin of this chat formed over a Friday evening drink at the office. We were chatting about music and branding (and this PornHub Tik…

The purpose, process, and philosophy We’re very excited to share the news that in April this year, our new website (designed in collaboration with Y+L art director and web designer Hiroki Shindo) won the CSS Design Awards ‘Website of the Day.’ …

Creative evolution, brand collaborations, and weekday sleep ins Interviewer: Yoshiko Tezuka Interviewee profiles Patryckyuto Satohshimizu A Japanese-Brazilian filmmaker based in Tokyo. Since his student days, he has been working as a freelance photographer and video creator. Through his young but impressive career, he has worked for Olympus, Vanmoof, Renault Japon…

Company beginnings, collaborations and cross-cultural exchanges Interviewer: Yoshiko Tezuka Interviewee profiles Yoichiro Tamada Co-founder, CEO, Creative director & producer Yoichiro has worked for several global agencies in digital branding, marketing, production, and communications strategy for various domestic and international clients. In 2019, he was part of the team that won the “Best…